Hello, my name is
Crom Larson
Writer and Editor - Creative/Technical
- larson.crom@gmail.com
About me
I am admirer of great writing that inspires people. I live in Calgary, I work around the world.
For nearly two decades, I've written Creative and Technical content for Education, Healthcare, Sports, and more.
At the core of all communication is a human need, and everything we create must serve another. I elevate the audience’s goals and ambitions through great writing and stories.
My work is about understanding the audience – to make them laugh, cry, discover new paths and methods, and engage with life. From site copy to newsletters, educational articles, travel tips, and everything that helps you engage your mission to reach people, I work to deliver the most engaging story.
What I do
Understanding the needs of your audience – whether it’s education, employee training, or content marketing – I develop materials that are clear and effective.
Writing & Editing
Compelling and clear writing are essential elements of communicating with an audience. Whether your audience comes to learn, to be entertained, or both, that connection lives or dies with understanding.
Marketing
Once your audience connects with you, the opportunities to offer them your services, excellent goods, amazing content, or deep learning can open up. The customer's needs can be met with deeper understanding and more effective marketing.
Data Analysis
Clear communication and effective marketing deliver results that I measure through content performance, completion metrics, and all the available tools to gauge success. Leveraging data-driven metrics allows for agile responses to the audience, feeding into the content development cycle.
Skills
Copywriting & Editing
Content Marketing
SEO & SEM
Data Analysis & Google Analytics
Process & Procedure Creation
Audio/Video Production
Documentation
My Experience
2020-2023
Folly Enterprises
Content Specialist
Accountable for researching, creating, and optimizing high-quality content that aligned with the target audience across the online learning platform and social channels. Performed a broad spectrum of duties, including copywriting, editing, SEO implementation, data analytics, and content strategy/calendar development.
2018-2020
Dynamic Capital INC
Online Services Manager
Primary producer of Marketing Content and Internal Documentation. Copywriter for all site content, newsletters, and press releases.
2011-2018
Pure Cycle
Inventory Manager
Supported inventory movement between stores, developed internal documentation and training on inventory systems for staff.
